We delivered engaging in store demos to boost consumer engagement with Play-Doh modelling experiences for 40,000 children in forty Smyths Toy Superstores.
Our effective strategy to boost consumer engagement included store demos and targeted local and national social media marketing, designed to entice both new and loyal customers.
Client Background: Smyths Toy Super Stores, a leading toy retailer in the UK, partnered with Play-Doh, an iconic creative brand, and ourselves, The Creation Station, to enhance brand engagement and create memorable store demos for their customers. The goal was to captivate 20,000 families across 40 stores while simultaneously driving both local and national social media engagement.
Challenges:
- Competitive Market: The toy retail market is highly competitive, and Smyths Toy SuperStores wanted to stand out in a crowded space.
- Customer Retention: Maintaining and growing their loyal customer base was essential, while also attracting new customers.
- Digital Engagement: They needed to bridge the gap between in-store experiences and digital engagement to foster lasting connections.
Our Solution:
- Increased Foot Traffic: The store demos with Play-Doh experiences led to a significant increase in foot traffic, with more families visiting Smyths Toy Store for creative, interactive play.
- Brand Loyalty: Existing customers showed higher levels of brand loyalty, while the campaign attracted new customers who were intrigued by the unique experiences offered.
- Social Media Engagement: The social media strategy led to a substantial increase in followers and engagement, with user-generated content gaining traction. This allowed Smyths Toy Super Store to maintain a strong online presence and foster a sense of community among customers.
- Measurable Impact: Sales data and customer feedback revealed a noticeable increase in Play-Doh product sales and overall store revenue.
Results:
- Competitive Market: The toy retail market is highly competitive, and Smyths Toy SuperStores wanted to stand out in a crowded space.
- Customer Retention: Maintaining and growing their loyal customer base was essential, while also attracting new customers.
- Digital Engagement: They needed to bridge the gap between in-store experiences and digital engagement to foster lasting connections.
Conclusion:
The partnership between Smyths Toy Super Store, Play-Doh and Creation Station was a resounding success, elevating brand engagement and a creative experience enjoyed by 40,000 children through the fun creative store demos. By combining immersive in-store Play-Doh experiences with a robust social media strategy, we were able to captivate families, cultivate brand loyalty, and maintain a strong online presence. This brand-in-hand case study demonstrates the power of creativity, interactivity, and innovative marketing in strengthening brand connections and driving business success.
