Sharing the fun, creative educational values of CBeebies magazine with 23,000 children inspired.
We launched the first-ever CBeebies magazine Holiday club, creating delight, engagement and hands-on fun with over 23,000 children.
CBeebies Art magazine is based on the seven areas of learning that support the Early Years Foundation Stage (EYFS). They encourage children and their parents to learn together, and to share a sense of achievement.
To support the messaging around the educational value and to engage more families, we developed an exciting range of CBeebies magazine-inspired educational fun.
The activities were developed, tested and incorporated into our regular after-school clubs, classes, camps and events across the UK.
The four-week club covered a different art skill each week and included the following fun:
- Doodle and drawing fun – Get creative and learn how to turn a line into artwork, sketch your own animated drawing and create personalised doodlebugs!
- Artistic paper art – Learn how to make paper creations! Turn a simple piece of paper into a spinning toy. Plus create a fruity fan!
- Wellbeing – Explore feelings and thoughts through these fun hands-on activities. Create your own gratitude flower and your own ‘Feelings Friend’. You’ll also create your very own calming scented dough.
- Recycle art – Use things from around your home to create your own Ellie the elephant, re-cycled handy bag plus your own wriggly pet. We request that you bring in some clean items of recycling for this class!
Outcomes
User generated content was shared via our 70 Creation Station centres across the UK increasing the impact of the campaign ?
- We linked this with an exciting creative national competition, with weekly prizes.
- The overall results of the campaign, with great brand engagement, a reach of 115,788 and LOTS of smiles and giggles.
Discover how to create shared fun, and memorable brand experiences across the UK. Contact us today for an initial exploratory chat running your own Creation Station business.
