Usborne Brand-in-Hand activities
were developed and delivered within our weekly award-wining classes experiences engaging 16,000 children in activities and reaching over 146,000 online per monthly campaign
The specially developed Usborne’s Brand-in-Hand activities were delivered during through our award-winning weekly classes, captivating and engaging 16,000 children in immersive educational experiences.
These fun, brand-in-hand captivating activities, user generated content and competition entries, reached an online audience of over 146,000 during each campaign month.
Client Background: Usborne Books, a renowned children’s book publisher, collaborated with The Creation Station to run a captivating and educational campaign inspiring young readers and their families. The objective was to promote literacy, inspire creativity, and boost the Usborne brand through engaging classes, events and online.
Challenges:
Brand Exposure: Usborne Books wanted to expand its presence and engage with a wider audience of parents and children, enhancing brand engagement with Brand-in-Hand experiences.
Education and Creativity: The opportunity was to create educational and creative experiences that aligned with Usborne’s values and mission, increasing brand engagement.
Measurable Impact: Usborne wanted to gauge the campaign’s effectiveness in driving book sales and fostering a love for reading, this is very much at the heart of their brand.
Our Solution:
Interactive Workshops: The Creation Station designed and delivered a series of themed workshops, such as ‘Dino Stomp’ and ‘Billy and the Monsters,’ to increase brand engagement. These sessions combined storytelling with hands-on activities, providing an immersive learning experience.
Campaign Promotion: We implemented a comprehensive marketing strategy to promote the workshops, including engaging social media stories, , reels and local event listings to ensure maximum visibility, promoting the brand in hand expeirnces.
Engagement and Feedback: We encouraged participant feedback and interaction, with parents sharing their brand-in-hand experiences online. This showcased a wonderful range of creative artworks, inspired by the beautiful Usborne books.
Measuring Impact: We tracked the brand-in-hand campaign’s impact through metrics such as attendance rates and social media engagement
Results:
Expanded Reach: The brand -in-hand campaign significantly increased Usborne’s exposure and engagement with parents and children, effectively reaching their ideal audience and improving brand engagement.
Educational Success: The interactive brand-in-hamd activities provided parents with more tips and ideas to help their children enjoy reading and books. This is very much aligned with Usborne’s core values and strengthening brand engagement.
Community Building: The social media engagement created fun and engaging content, celebrating what parents love about Usbourne books.
Measurable Success: The brand-on-hand campaign resulted in a noticeable boost in book sales, indicating a direct correlation between participation in the workshops and an interest in Usborne Books.
Conclusion:
The Usborne Books Creation Station Campaign was a resounding success, fulfilling its mission to promote literacy and creativity while expanding the brand’s reach with the brand-in-hand experiences.
By creating memorable and interactive experiences, coupled with effective promotion and measurable impact, the campaign showcased the power of combining education, creativity, and community engagement.
This brand-in-hand experience exemplifies the potential for collaboration between educational brands and The Creation Station to achieve positive impact with remarkable results.
