Influencer Marketing: Creative Event for the launch of the Bugaboo new product range for press and influencer marketing.
Client Bugaboo: A much loved Dutch design company that is ‘Born to break rules’. Their innovative designs push the boundaries of parenting products to help make lives easier and change the world for the better.
The Goal:
- To develop and deliver an engaging and fun event for influencers and their children.
- To create Bugaboo’s new product range buzzing across social media, illuminating and sparking a wave of curiosity and engagement online.
Our Solution
The key strategy was;
- Influencer marketing: The cornerstone of our strategy.
- Influencers: The voices that captivate audiences and create genuine brand connections.
- Exclusive event: Gathering key influencers and press.
At the heart of this influencer marketing event was a creative luminous experience, a memorable experience guided by three key elements.
Creative Luminous Experience
- Centrepiece: Dive into a world of luminescent wonder with our hands-on spray painting session.
- Involving Influencers: We invited influencers to join the creative journey, infusing their unique spirit into every stroke and spray.
- Children Leading the Way: With their boundless imaginations, children got creative with our all-one-one painting overalls to create a luminous spectacle on a huge Denim canvas backdrop.
Influencer Marketing in Action
- Not Mere Spectators: Influencers weren’t on the side-lines; they were active participants, adding their enthusiasm to the mix.
- Creating an Environment of Excitement: Our professional leaders supported the children to unleash their creativity. The event buzzed with energy and engagement, thanks to the wonderful influencer involvement
- Amplifying the Brand’s Reach: Social sharing and press coverage broadened the brand’s reach and impact, extending the event’s magic to a wider audience.
Fusion of Creativity and Innovation
- Event Essence: At its core, the event was a fusion of creative expression and groundbreaking design.
- Reflecting Bugaboo’s Commitment: Bugaboo’s commitment to inspiring imagination and pushing boundaries was evident in every aspect of the event.
Beyond simply showcasing products, the event illuminated the brand itself, leaving attendees with a profound appreciation for Bugaboo’s forward-thinking spirit.
Through social sharing and gaining press coverage, the influencer marketing event’s reach expanded, sharing its luminous glow far and wide.
