In an exciting collaboration with Crayola and Sky Arts, we increased brand engagement with an innovative ‘Back to School’ campaign.
The spark of creativity spread far and wide, from in-person classes and clubs to summer camps and festivals.
55,000 children engaged in the activities and we generated a massive online buzz with 14.5 million impressions and thousands of competition entries and brand engagement.
Client Background: Usborne Books, a renowned children’s book publisher, collaborated with The Creation Station to run a captivating and educational campaign inspiring young readers and their families. The objective was to promote literacy, inspire creativity, and boost the Usborne brand through engaging classes, events and online.
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