Shopping Centre Entertainment at the two London Westfield locations exceeded expectations by delivering double the typical engagement figures in the Creation Station kids zones.
This ‘experience story’ explores the success of this unique event, highlighting the magic of shopping centre entertainment in seven remarkable ways.
Client Background:
Westfield Shopping Centres are the ultimate destination for food, fashion and fun in the UK. They provide more than just a shopping experience; they are centres of inspiration, entertainment, and connection. Westfield has more than eighty locations world wide.
- Themed Fun: The first step to a memorable kids’ zone experience is to pick an engaging theme. In this case, we blended the sweet sentiment of Valentine’s Day with the exciting world of the jungle. This unique combination set the stage for an unforgettable adventure.
- Valentine’s Day Activities: Love was in the air, and children and families could enjoy a wide range of Valentine’s Day-themed activities. From crafting heartfelt cards to creating beautiful heart-shaped decorations, there was no shortage of love to go around.
- Jungle Crafts: Balancing the theme, we provided a selection of jungle-themed crafts. Children could unleash their creativity by making animal masks, jungle animals and jungle puppets. These crafts allowed them to delve into the world of the jungle while refining their artistic skills.
- Face Painting: The kids’ zone was transformed to with smiling tigers, cheeky monkeys and laughing lions as our talented face painters transformed our visitors.
- Eco-Balloon Modelling: Kids’ faces lit up with awe and delight as they watched the balloon modelling experts create whimsical animals, flowers, and hearts from colourful balloons. They even got to take home their creations, ensuring the memories would last long after the event.
- Doubling the Fun: The popularity of the two kid zones during half-term broke record numbers. We had prepared for a significant turnout, but the response was overwhelming. Twice as many children and families visited the activity zone than anticipated, making this Valentine’s and jungle-themed extravaganza an absolute hit.
- A Day to Remember: The kids’ zone at both Westfields buzzed with energy and engagement. It showcased the incredible power of shopping centre entertainment to create positive, fun experiences that resonate with children and their families.
Conclusion:
By creatively integrating dual themes, offering diverse activities we effectively managed the queue and provided a flow through the zone ensuring each child was able to enjoy all the experiences on offer.
During the week’s activities and over the two sites, we gathered feedback daily for immediate adaptation. There were many positive reviews and tagging on social showcasing the fun families enjoyed.
This ‘experience story’ highlights the importance of creativity, planning, and adaptability in maximising the engagement of children in hands-on engaging activities.
It is a testament to the power of well-executed family-focused events in boosting the reputation and appeal of shopping centres
